When searching under the keywords Sports, Media, and Society on diigo.com, the list that I got had about 39 entries, with most of the links being to ESPN and FoxSports.com. There was also a Sky Sports link (some network in Canada). When I clicked on the usernames to find out what other types of bookmarks they had accumulated, there was a very wide variety, most of which did not have anything to do with other sports or media related issues. One had topics ranging from politics, to animals, to Jesus. In this way, I think social bookmarking can be similar to regular social conversation.
When I searched for under just "sports," over one thousand entries appeared. However, when I clicked on the user names, it once again displayed a wide variety of topics.
We do not simply talk about one topic, unless we're in a certain group that has an affinity with the subject. Social bookmarking seems to cover a broad spectrum, much like a person would do if he or she were talking with friends. The topic can change at any moment and the conversation can head in a different direction. We search for sites that interest us and about topics that interest us. Most people have more than one topic that sparks their thoughts.
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