From ESPN article by Associated Press.
Even though MLB Extra Innings ultimately decided to keep cable television as an option for customers, the idea that it could have exclusively gone exclusively to satellite and DirectTV signals a change and the power and impact that a sports media product could have. DirectTV and MLB must have initially thought that their new idea would work and that people would actually switch companies in order to purchase a popular television package. I don't think that it would be a stretch to say that many may have done it in order to watch their favorite out-of-market teams play. Will other companies be following this idea of switching exclusively to satellite? Wouldn't MLB benefit most from having the most mediums possible to display its product?
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