Wikipedia Entry- Sports, Media and Society

The world has a love of sports as people fill arenas and stadiums to watch their favorite athletes play. The sports industry is a multi-billion dollar enterprise, fueled by components such as advertising, TV deals, ticket sales, merchandise sales and other revenue streams. However, sports would not be as huge in society if it were not for the constant coverage and analysis by the news media. The media can boost or hurt an athlete's image, which can then in a way affect his or her marketability. With the increased coverage of the media, comes the increased awareness of the person to the public. However, this popularity, awareness, and celebrity can have its price as well.